Lene and I were attending a new Star Trek movie with the original cast. They'd screwed up canon so badly that it appeared Kirk was never captain of the Enterprise. They were all prisoners of the Klingons and whatever they'd done to Kirk made him act really sloppy-drunk. Finally Spock picked him up and carried him off. Kirk kissed him on the cheek and said, "I love you."
Then the movie changed into a musical with none of the Trek people. It went on and on and we realized that Kirk & Co. were only in those first few minutes. The musical got rather explicit and I said, "This is soft-core porn!" So we left.
When I told Lene about this at lunch today, she pointed out that the K/S moment was a lot like a Budweiser commercial.